1 11, 2021
  • Black-Owned Businesses

Using Instagram to Promote Black-Owned Businesses

By |2021-11-10T10:31:51-07:00November 1st, 2021|

People can discover and find Black-owned companies through Instagram and Facebook. Businesses with Instagram Shops in the United States will also be able to declare themselves as Black-owned and show a "Black-owned" label. Our world has rallied in defense of Black-owned businesses in the last year, and businesses have devised innovative ways to be noticed. Over 1.3 million Instagram posts in endorsement of "Black-owned" or "Black-led" businesses were made last summer and fall. In addition, the number of enterprises in the United States that are "Black-owned" or "Black-led" has climbed by more than half. On Instagram, how do you mark your business [...]

1 10, 2021
  • 2021 PR Trends

PR Trends that every company in the digital world should adhere to

By |2021-10-04T13:50:40-07:00October 1st, 2021|

Public Relations (PR) have become quite a popular aspect in the determination of the path to success in every single type of relations. While the other strategic and financial aspects are rather crucial in enabling a company to steer clear of its competition, the Public relations bit comes as the missing link to make everything fall in place. Truth is, most companies already pay attention to the PR factor, but there are those who are still stuck in the use of outdated PR skills. There are current trends that every company aiming at bringing down a house should adopt to. Below [...]

1 09, 2021
  • Target Audience

Tips to Identify Your Audience in Marketing

By |2021-09-22T11:19:02-07:00September 1st, 2021|

How working with one of the top marketing firms in Seattle can help you learn more about your audience As a business, you need to know who you are selling your products to, otherwise, your advertising efforts may not be making it to the people who are interested in your products. Sometimes though, it can be difficult to identify exactly who your target audience is, and sometimes it is not who you originally thought it would be when you planned your business. Working with one of the top marketing firms in Seattle can help you identify your audience and develop [...]

1 08, 2021
  • website accessibility

Tips for Improving Accessibility on Your Website

By |2021-10-04T14:27:10-07:00August 1st, 2021|

In a recent Google algorithm update, the search giant added user experience as one of the search engine ranking factors that help determine where a website shows up in the search engine results. To improve the user experience on your website, you need to make sure it is more accessible to every visitor. When it comes to your website, accessibility means that any visitor to your site can use it, regardless of their disabilities. This includes ensuring your colors are viewable by people with colorblindness, your pages are compatible with additive technology like screen readers for the visually impaired, that [...]

1 07, 2021
  • Twitter Metrics

What Twitter Metrics Should I Track?

By |2021-10-04T14:03:49-07:00July 1st, 2021|

Twitter is one of the core social media networks these days because it allows brands to share news, provide customer service, and improve brand recognition. As with all social media networks, there are metrics to track that can help you determine how successful your marketing efforts are on the platform. You can find metrics in the Twitter analytics section of Twitter. However, there are a lot of metrics listed, so it can be difficult for a brand to tell if they are successful based on the numbers alone; you need to know the meaning behind each metric before you can [...]

1 06, 2021
  • Digital Presence

Why Your Business Needs A Digital Presence

By |2021-06-07T10:59:35-07:00June 1st, 2021|

It’s not enough simply to have a brick-and-mortar business. You also need to have a digital presence. This is essential for your business to increase public awareness about your brand. Think of establishing a digital presence as creating an online business footprint. A carefully crafted digital presence will drive the growth of your business to reach new customers. Defining the Concept  The simplest way to describe this marketing concept is that your digital presence is how you represent your business online. While having a comprehensive website tells visitors all about you, your company, and your products and services, this alone [...]

1 05, 2021
  • Branding

The Dos and Don’ts of Branding

By |2021-05-03T12:05:11-07:00May 1st, 2021|

Branding is a crucial part of your business, but branding is not always easy. Your brand is the face that your business shows the world; it encourages your customers to buy your services and products, helps you connect with people in your industry, and more.  There are many things that get factored into your branding, from the font you use on your website to the colors you use in your logo and more. Here, we will examine some of the most important dos and don'ts of branding.  Do: Make Your Design Specific The coloring for your brand and logo is [...]

1 04, 2021
  • Brand Identity Colors

How to Choose Colors for Your Brand Identity

By |2021-04-30T11:26:13-07:00April 1st, 2021|

Color or the absence of color is vital to your brand identity and what you put forth about business. When you see a grouping of colors that are perfectly coordinated, in tune with the surroundings, and emit a deeper feeling, you begin to understand why that business chose those colors. To convey something incredible and unique. The colors you have chosen to incorporate for your brand identity represent your product, your style, the clientele you attract, and an overall synopsis of the brand. This happens before you even have a chance to say a word. Are you trying to emit [...]

1 03, 2021
  • YouTube video descriptions

Tips for Writing Better YouTube Descriptions

By |2021-03-01T10:37:42-07:00March 1st, 2021|

With so little space to optimize your videos, writing a good YouTube description can be difficult. When scrolling through YouTube, the covers and titles are generally what get your attention at first, but if you want to optimize your YouTube videos, the descriptions are where you need to focus your search engine optimization (SEO). This is why having a well-written description is important; it is one of the only places you can add keywords for your optimization.  When you look something up on Google, it often shows some related YouTube videos, which is why your YouTube descriptions matter so much. [...]

1 02, 2021
  • SEO Tips

SEO Tips That Never Go Out of Style

By |2021-02-01T16:50:53-07:00February 1st, 2021|

The world of search engine optimization (SEO) is frequently changing and evolving, especially since Google regularly makes updates to its algorithms. However, while many SEO tactics change often, there are some that are more timeless than others. If you are new to SEO, you may be wondering what areas are more worthwhile to focus on that may be less likely to change than others. Here are some SEO tactics that never go out of style. Do not try to cheat the system When your site is not doing well in the rankings, maybe it is on page two or three, [...]