1 03, 2021
  • YouTube video descriptions

Tips for Writing Better YouTube Descriptions

By |2021-03-01T10:37:42-07:00March 1st, 2021|

With so little space to optimize your videos, writing a good YouTube description can be difficult. When scrolling through YouTube, the covers and titles are generally what get your attention at first, but if you want to optimize your YouTube videos, the descriptions are where you need to focus your search engine optimization (SEO). This is why having a well-written description is important; it is one of the only places you can add keywords for your optimization.  When you look something up on Google, it often shows some related YouTube videos, which is why your YouTube descriptions matter so much. [...]

1 02, 2021
  • SEO Tips

SEO Tips That Never Go Out of Style

By |2021-02-01T16:50:53-07:00February 1st, 2021|

The world of search engine optimization (SEO) is frequently changing and evolving, especially since Google regularly makes updates to its algorithms. However, while many SEO tactics change often, there are some that are more timeless than others. If you are new to SEO, you may be wondering what areas are more worthwhile to focus on that may be less likely to change than others. Here are some SEO tactics that never go out of style. Do not try to cheat the system When your site is not doing well in the rankings, maybe it is on page two or three, [...]

1 01, 2021
  • Branding 2021

Tips for Branding in 2021

By |2021-02-01T16:49:37-07:00January 1st, 2021|

Branding is something that evolves over time, like with many other aspects of digital marketing, and since 2021 is here, it is time to take a look at some of the top trends in branding for this year. Humanize Your Company People no longer want a company to be a faceless brand; they want to see the "man behind the curtain," especially on social media. Allowing your customers to see the people in your company will help them relate better to your brand and help build trust and loyalty. Some companies will give glimpses into the company’s behind-the-scenes, sharing photos [...]

2 12, 2020
  • Email Marketing Myths

Email Marketing Myths: Busted!

By |2020-12-02T13:19:42-07:00December 2nd, 2020|

When it comes to the world of marketing, there are a lot of myths and misconceptions that marketers can fall prey to believing. Here, we will discuss some of the more common myths and misconceptions and debunk them. Consumers already get too many emails This is one of the most common myths about email marketing. While people do tend to receive a lot of emails per day, about 60 percent of people receive six or fewer emails per day from brands they trust. Plus, if they care about your brand, they will open the emails anyway. Including "free" in emails [...]

2 11, 2020
  • SEO Myths

SEO Myths: Busted!

By |2021-02-01T16:49:54-07:00November 2nd, 2020|

There are a lot of tips online about search engine optimization (SEO). Some of it is good and can help you get started, but some are simply bad, and determining which is which can be difficult. Unfortunately, bad SEO advice has sprouted myths and misconceptions that can sometimes be difficult to spot. These myths can often be a minor factor in SEO that gets blown far out of proportion. They can also be old advice that is out of date and no longer relevant. It may have worked well a year ago, but it no longer works because search engines [...]

3 10, 2020
  • snapchat marketing

How to Use Snapchat in Marketing

By |2021-02-01T16:50:01-07:00October 3rd, 2020|

Snapchat launched in 2011 and brought with it some fun new filters and new ways for people to connect. This led to other social media networks creating their own photo filters and new ways to share. Even though Snapchat has over 238 million daily users, it seems like not as many brands advertise on that as on other platforms. In 2018, only 28.3 percent of marketers used Snapchat, whereas 69.2 percent used Instagram for their marketing needs. The majority of Snapchat uses are Gen Z and Millennials, so if your target audience is in those generations, Snapchat marketing could be [...]

3 09, 2020
  • lead generation

7 Lead Generation Mistakes to Avoid

By |2020-09-17T11:59:20-07:00September 3rd, 2020|

In the world of marketing and sales, lead generation is one of the best ways to help you make sales. The reason that leads are so valuable is because they show you the people who are organically interested in your business and content. They are the people who make purchases, respond to your surveys, sign up for newsletters, and more. Sometimes it can be hard to generate enough leads or to generate quality leads. They can also be difficult to close as customers. This is a fairly common problem that marketers face. These tips, from Seattle Public Relations, can help [...]

3 08, 2020
  • landing page

What Is a Landing Page?

By |2020-08-03T11:17:47-07:00August 3rd, 2020|

In the world of digital marketing, a landing page is a page on your website that is designed with the express purpose of making a visitor convert. When someone visits your website, they see absolutely everything that your organization has to offer, which can sometimes distract them from whatever their original purpose was for visiting your site. The point of the landing page is to remove all of the distractions of the rest of your website and focus your visitor on one specific purpose. Depending on your industry, this might be subscribing to your newsletter, making a purchase, signing up [...]

15 07, 2020
  • Branding tips

Tips to Improve Your Branding

By |2020-07-15T14:54:59-07:00July 15th, 2020|

Branding is a vital part of any marketing strategy because it gives people something to get to know and connect with. It is the creation of a clear and unique image of your company or product that your audience can recognize. Whether they are seeing an ad from your company, a social media post, a newsletter, or products on your website, your branding should all be uniform. Branding can be hard. When you start thinking about your branding strategy, you should think about what your mission is, your values, your preferred audience, and what style best fits your brand. Here [...]

2 07, 2020
  • H1 tags and SEO

H1 Headings and SEO

By |2020-07-02T09:42:09-07:00July 2nd, 2020|

Headings are essential to any article. They are there to help us navigate a post easily, and quickly skim to see what a section is about before committing to reading it. If your headings are unclear or misleading, people will quickly leave your site to find the right information. This can impact your search engine optimization (SEO) since it detects if you have a high bounce rate. There has been a debate in the world of SEO as to whether having multiple H1 headings in a page is good or bad for your SEO. Both sides of this debate have [...]