2 11, 2020
  • SEO Myths

SEO Myths: Busted!

By |2020-11-02T17:02:43-07:00November 2nd, 2020|

There are a lot of tips online about search engine optimization (SEO). Some of it is good and can help you get started, but some are simply bad, and determining which is which can be difficult. Unfortunately, bad SEO advice has sprouted myths and misconceptions that can sometimes be difficult to spot. These myths can often be a minor factor in SEO that gets blown far out of proportion. They can also be old advice that is out of date and no longer relevant. It may have worked well a year ago, but it no longer works because search engines [...]

3 10, 2020
  • snapchat keyboard

How to Use Snapchat in Marketing

By |2020-10-05T11:56:42-07:00October 3rd, 2020|

Snapchat launched in 2011 and brought with it some fun new filters and new ways for people to connect. This led to other social media networks creating their own photo filters and new ways to share. Even though Snapchat has over 238 million daily users, it seems like not as many brands advertise on that as on other platforms. In 2018, only 28.3 percent of marketers used Snapchat, whereas 69.2 percent used Instagram for their marketing needs. The majority of Snapchat uses are Gen Z and Millennials, so if your target audience is in those generations, Snapchat marketing could be [...]

3 09, 2020
  • lead generation

7 Lead Generation Mistakes to Avoid

By |2020-09-17T11:59:20-07:00September 3rd, 2020|

In the world of marketing and sales, lead generation is one of the best ways to help you make sales. The reason that leads are so valuable is because they show you the people who are organically interested in your business and content. They are the people who make purchases, respond to your surveys, sign up for newsletters, and more. Sometimes it can be hard to generate enough leads or to generate quality leads. They can also be difficult to close as customers. This is a fairly common problem that marketers face. These tips, from Seattle Public Relations, can help [...]

3 08, 2020
  • landing page

What Is a Landing Page?

By |2020-08-03T11:17:47-07:00August 3rd, 2020|

In the world of digital marketing, a landing page is a page on your website that is designed with the express purpose of making a visitor convert. When someone visits your website, they see absolutely everything that your organization has to offer, which can sometimes distract them from whatever their original purpose was for visiting your site. The point of the landing page is to remove all of the distractions of the rest of your website and focus your visitor on one specific purpose. Depending on your industry, this might be subscribing to your newsletter, making a purchase, signing up [...]

15 07, 2020
  • Branding tips

Tips to Improve Your Branding

By |2020-07-15T14:54:59-07:00July 15th, 2020|

Branding is a vital part of any marketing strategy because it gives people something to get to know and connect with. It is the creation of a clear and unique image of your company or product that your audience can recognize. Whether they are seeing an ad from your company, a social media post, a newsletter, or products on your website, your branding should all be uniform. Branding can be hard. When you start thinking about your branding strategy, you should think about what your mission is, your values, your preferred audience, and what style best fits your brand. Here [...]

2 07, 2020
  • H1 tags and SEO

H1 Headings and SEO

By |2020-07-02T09:42:09-07:00July 2nd, 2020|

Headings are essential to any article. They are there to help us navigate a post easily, and quickly skim to see what a section is about before committing to reading it. If your headings are unclear or misleading, people will quickly leave your site to find the right information. This can impact your search engine optimization (SEO) since it detects if you have a high bounce rate. There has been a debate in the world of SEO as to whether having multiple H1 headings in a page is good or bad for your SEO. Both sides of this debate have [...]

16 06, 2020

Keyword Cannibalization: When Good Keywords Go Bad

By |2020-06-16T10:47:31-07:00June 16th, 2020|

Optimizing every piece of content on your site is vital to your rankings in search engines. However, you might find yourself optimizing for the same few keywords frequently, which can lead to keyword cannibalization, where your keywords begin "eating" each other. You may have decided to use the same keywords over and over because you have fallen prey to the misconception that if you use the same keywords on every page of your site, Google will elevate your rankings. Unfortunately, this is not true at all. Instead, you end up with keyword cannibalization. What is Keyword Cannibalization? Keyword cannibalization happens [...]

1 06, 2020
  • Rich Snippet Search Results

Everything You Need to Know About Rich Snippets

By |2020-07-15T13:13:55-07:00June 1st, 2020|

When learning about the complex world of search engine optimization (SEO), you may have heard of rich snippets, but the term on its own may seem vague. Here, we will break down what rich snippets are, why they matter to SEO, and how to get them for your site. What is a rich snippet? When you run a Google search, the snippet is what you see in your search results. Here is an example of a snippet and a rich snippet when searching for a peach pie recipe. On the top, you see the regular snippet, with the title in [...]

18 05, 2020
  • Target Audience

Tips to Identify Your Audience in Marketing

By |2020-06-16T10:52:05-07:00May 18th, 2020|

How working with one of the top marketing firms in Seattle can help you learn more about your audience As a business, you need to know who you are selling your products to, otherwise, your advertising efforts may not be making it to the people who are interested in your products. Sometimes though, it can be difficult to identify exactly who your target audience is, and sometimes it is not who you originally thought it would be when you planned your business. Working with one of the top marketing firms in Seattle can help you identify your audience and develop [...]

4 05, 2020
  • seo, keyword, keyword research

An Essential Guide to SEO Keyword Strategy

By |2020-07-22T14:19:24-07:00May 4th, 2020|

How to use a Keyword Strategy to boost website traffic. If you run a business with a website or have pursued any endeavors that require some level of online presence you are probably familiar with the term SEO. SEO and keyword research are essential considerations when determining ways to drive traffic towards a website or blog. However, while it’s a common term that is thrown around when talking about web content, many people do not understand exactly what SEO is or how to conduct successful keyword research. Oftentimes, businesses will hire a copywriter who is proficient in SEO writing and [...]