PR stunts really are something else. They allow a brand or even a company to generate a huge amount of hype, and on top of this, it is a great way for you to make sure that you are always getting the views and the recognition you need for your own marketing efforts. All in all, PR stunts remain to be a game changer in the world of marketing and if you want to take advantage of them for your own business then you need to do everything you can to not only be successful but to also take into account some of the many things that could go wrong.
Successful PR Stunts
Red Bull’s Space Jump
In the year 2012, Felix Baumgartner became the first person to ever break the sound barrier and he did so without the help of a machine. He fell 23 miles from the earth’s stratosphere and the stunt was all produced and conceived by Red Bull themselves. They managed to capture the attention of the world and they pulled in a total of 8 million live views on the sharing site YouTube. This alone rocketed Red Bull, and gave the brand the wings they needed to take things to another level.
Lifelock’s CEO decided to give out his security number to see if people could steal his identity. He stated that his own service could protect you from identity fraud. His identity was stolen a total of 13 times and the company were sued and fined for advertising a product that was deceptive. Sure, there were over 80 attempts to steal his identity and only 13 were successful, but even so, this whole PR stunt turned out to damage the brand more than anything and proved to be a huge failure.
Prior to the launch of it’s IPO, SnatChat released SnapChat Spectacles via vending machines located in various highprofile locations. Customer were able to purchase the sold out wearable tech that records 10 second Snap Videos via a wireless video camera built in to the sunglasses. At $130 per pair, Snap Spectacles have been met with mixed reviews. SnapChap remains the popular platform among millenials who average 10-50 snaps per day.