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So far Albert has created 107 blog entries.
12 09, 2023

Digital Advertisement: Understanding Cost-Per-Click (CPC)

By |2023-09-12T11:18:15-07:00September 12th, 2023|

Hey there, friends! Today, we're diving into the fascinating world of online advertising. Ever wonder how websites make money by showing you those ads? Well, it's time to demystify it all. We'll be talking about Cost Per Click (CPC), breaking it down step by step. Why, you ask? Because knowledge is power, and understanding CPC can help you navigate the digital landscape with confidence. What Is Cost-Per-Click (CPC)? Okay, let's start with the basics. Cost per click, or CPC for short, is a way that websites make money from advertisers. When you see those ads on websites and click on [...]

17 08, 2023

Gaining Insight into Marketing Myopia: Its Implications for Businesses and Strategies for Mitigation

By |2023-08-17T14:36:02-07:00August 17th, 2023|

In the realm of business, marketing myopia stands as a lurking menace that has the potential to dismantle even the most promising enterprises. It can cast a shadow over marketing campaigns, result in product failures, and ultimately lead to an organization's downfall. Despite its capacity to wreak havoc, marketing myopia remains a concept that eludes the understanding of many marketers, entrepreneurs, and business proprietors. If you've ever found yourself at the helm of a marketing campaign that floundered in the face of expectations, witnessed the spectacular implosion of a product launch, or tasted the bitter disappointment of a business endeavor [...]

1 04, 2022
  • Top B2B Service Provider

Seattle Public Relations Among Top B2B Service Providers on UpCity!

By |2022-04-11T14:22:58-07:00April 1st, 2022|

Seattle Public Relations is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers! At Seattle Public Relations, we’re an award-winning PR, digital, and creative marketing shop focused on open communication between the businesses of the U.S. Northwest and their best customers, old and new. We focus on creating and managing brands through social pipelines and then advertising these brands in a unique way. UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants [...]

1 03, 2022
  • Branding

Tips to Improve Your Branding for Small Businss

By |2022-03-04T12:33:21-07:00March 1st, 2022|

Branding is a vital part of any marketing strategy because it gives people something to get to know and connect with. It is the creation of a clear and unique image of your company or product that your audience can recognize. Whether they are seeing an ad from your company, a social media post, a newsletter, or products on your website, your branding should all be uniform. Branding can be hard. When you start thinking about your branding strategy, you should think about what your mission is, your values, your preferred audience, and what style best fits your brand. Here [...]

2 02, 2022
  • Social Media Branding

Using Social Media to Re-brand Your Business

By |2022-02-03T12:35:30-07:00February 2nd, 2022|

How to Use Social Media to Rebrand Your Business If you're continuously debating whether or not to rebrand, you probably need to make some changes to your image, and the easiest place to start is on social media. Perhaps your old look no longer corresponds to your company's changing image. Perhaps your existing branding style isn't appealing to your target market. Maybe it's time to give your brand a much-needed makeover. Rebranding occurs for a variety of reasons, and while it is inconvenient, it is necessary. Your brand's home is on social media. A professionally designed Instagram, Facebook, or Twitter [...]

1 01, 2022
  • TikTok Marketing

TikTok Marketing Strategy Tips

By |2022-01-11T13:53:38-07:00January 1st, 2022|

With over a billion active users, TikTok Marketing has established itself as one of the most useful forms of social media marketing.   With the newest generation of kids making up the majority of the app's users, if you have had a product that caters to people aged 25 and younger, a TikTok video business plan has become a must-have. What Is TikTok Marketing and How Does It Work? TikTok was once known as Music.ly until being sold, rebranded, and reintroduced as TikTok. TikTok kept the app's original principle of simply allowing users to upload videos but improved the user experience. TikTok marketing includes simple in-app video production tools that let [...]

1 12, 2021
  • influencers

Social commerce and influencers are the new QVC

By |2021-12-03T14:17:39-07:00December 1st, 2021|

What exactly is QVC? QVC is a well-known network that, when it first debuted in 1986, provided men and women all over the world with a more organic method to buy through television, long before the advent of commerce websites and social media. Sure, there had been infomercials before, but the language was typically corny and overtly sales-driven, obnoxiously interrupting the channel where you had been viewing your favorite show. Yes, thick, printed publications were mailed to your home on a monthly basis to show you the latest and best if you took the time to carefully read through the [...]

1 11, 2021
  • Black-Owned Businesses

Using Instagram to Promote Black-Owned Businesses

By |2021-11-10T10:31:51-07:00November 1st, 2021|

People can discover and find Black-owned companies through Instagram and Facebook. Businesses with Instagram Shops in the United States will also be able to declare themselves as Black-owned and show a "Black-owned" label. Our world has rallied in defense of Black-owned businesses in the last year, and businesses have devised innovative ways to be noticed. Over 1.3 million Instagram posts in endorsement of "Black-owned" or "Black-led" businesses were made last summer and fall. In addition, the number of enterprises in the United States that are "Black-owned" or "Black-led" has climbed by more than half. On Instagram, how do you mark your business [...]

1 10, 2021
  • 2021 PR Trends

PR Trends that every company in the digital world should adhere to

By |2021-10-04T13:50:40-07:00October 1st, 2021|

Public Relations (PR) have become quite a popular aspect in the determination of the path to success in every single type of relations. While the other strategic and financial aspects are rather crucial in enabling a company to steer clear of its competition, the Public relations bit comes as the missing link to make everything fall in place. Truth is, most companies already pay attention to the PR factor, but there are those who are still stuck in the use of outdated PR skills. There are current trends that every company aiming at bringing down a house should adopt to. Below [...]

1 09, 2021
  • Target Audience

Tips to Identify Your Audience in Marketing

By |2021-09-22T11:19:02-07:00September 1st, 2021|

How working with one of the top marketing firms in Seattle can help you learn more about your audience As a business, you need to know who you are selling your products to, otherwise, your advertising efforts may not be making it to the people who are interested in your products. Sometimes though, it can be difficult to identify exactly who your target audience is, and sometimes it is not who you originally thought it would be when you planned your business. Working with one of the top marketing firms in Seattle can help you identify your audience and develop [...]