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So far Albert has created 107 blog entries.
1 08, 2021
  • website accessibility

Tips for Improving Accessibility on Your Website

By |2021-10-04T14:27:10-07:00August 1st, 2021|

In a recent Google algorithm update, the search giant added user experience as one of the search engine ranking factors that help determine where a website shows up in the search engine results. To improve the user experience on your website, you need to make sure it is more accessible to every visitor. When it comes to your website, accessibility means that any visitor to your site can use it, regardless of their disabilities. This includes ensuring your colors are viewable by people with colorblindness, your pages are compatible with additive technology like screen readers for the visually impaired, that [...]

1 07, 2021
  • Twitter Metrics

What Twitter Metrics Should I Track?

By |2021-10-04T14:03:49-07:00July 1st, 2021|

Twitter is one of the core social media networks these days because it allows brands to share news, provide customer service, and improve brand recognition. As with all social media networks, there are metrics to track that can help you determine how successful your marketing efforts are on the platform. You can find metrics in the Twitter analytics section of Twitter. However, there are a lot of metrics listed, so it can be difficult for a brand to tell if they are successful based on the numbers alone; you need to know the meaning behind each metric before you can [...]

1 06, 2021
  • Digital Presence

Why Your Business Needs A Digital Presence

By |2021-06-07T10:59:35-07:00June 1st, 2021|

It’s not enough simply to have a brick-and-mortar business. You also need to have a digital presence. This is essential for your business to increase public awareness about your brand. Think of establishing a digital presence as creating an online business footprint. A carefully crafted digital presence will drive the growth of your business to reach new customers. Defining the Concept  The simplest way to describe this marketing concept is that your digital presence is how you represent your business online. While having a comprehensive website tells visitors all about you, your company, and your products and services, this alone [...]

1 05, 2021
  • Branding

The Dos and Don’ts of Branding

By |2021-05-03T12:05:11-07:00May 1st, 2021|

Branding is a crucial part of your business, but branding is not always easy. Your brand is the face that your business shows the world; it encourages your customers to buy your services and products, helps you connect with people in your industry, and more.  There are many things that get factored into your branding, from the font you use on your website to the colors you use in your logo and more. Here, we will examine some of the most important dos and don'ts of branding.  Do: Make Your Design Specific The coloring for your brand and logo is [...]

1 04, 2021
  • Brand Identity Colors

How to Choose Colors for Your Brand Identity

By |2021-04-30T11:26:13-07:00April 1st, 2021|

Color or the absence of color is vital to your brand identity and what you put forth about business. When you see a grouping of colors that are perfectly coordinated, in tune with the surroundings, and emit a deeper feeling, you begin to understand why that business chose those colors. To convey something incredible and unique. The colors you have chosen to incorporate for your brand identity represent your product, your style, the clientele you attract, and an overall synopsis of the brand. This happens before you even have a chance to say a word. Are you trying to emit [...]

1 03, 2021
  • YouTube video descriptions

Tips for Writing Better YouTube Descriptions

By |2021-03-01T10:37:42-07:00March 1st, 2021|

With so little space to optimize your videos, writing a good YouTube description can be difficult. When scrolling through YouTube, the covers and titles are generally what get your attention at first, but if you want to optimize your YouTube videos, the descriptions are where you need to focus your search engine optimization (SEO). This is why having a well-written description is important; it is one of the only places you can add keywords for your optimization.  When you look something up on Google, it often shows some related YouTube videos, which is why your YouTube descriptions matter so much. [...]

1 02, 2021
  • SEO Tips

SEO Tips That Never Go Out of Style

By |2021-02-01T16:50:53-07:00February 1st, 2021|

The world of search engine optimization (SEO) is frequently changing and evolving, especially since Google regularly makes updates to its algorithms. However, while many SEO tactics change often, there are some that are more timeless than others. If you are new to SEO, you may be wondering what areas are more worthwhile to focus on that may be less likely to change than others. Here are some SEO tactics that never go out of style. Do not try to cheat the system When your site is not doing well in the rankings, maybe it is on page two or three, [...]

1 01, 2021
  • Branding 2021

Tips for Branding in 2021

By |2021-02-01T16:49:37-07:00January 1st, 2021|

Branding is something that evolves over time, like with many other aspects of digital marketing, and since 2021 is here, it is time to take a look at some of the top trends in branding for this year. Humanize Your Company People no longer want a company to be a faceless brand; they want to see the "man behind the curtain," especially on social media. Allowing your customers to see the people in your company will help them relate better to your brand and help build trust and loyalty. Some companies will give glimpses into the company’s behind-the-scenes, sharing photos [...]

2 12, 2020
  • Email Marketing Myths

Email Marketing Myths: Busted!

By |2020-12-02T13:19:42-07:00December 2nd, 2020|

When it comes to the world of marketing, there are a lot of myths and misconceptions that marketers can fall prey to believing. Here, we will discuss some of the more common myths and misconceptions and debunk them. Consumers already get too many emails This is one of the most common myths about email marketing. While people do tend to receive a lot of emails per day, about 60 percent of people receive six or fewer emails per day from brands they trust. Plus, if they care about your brand, they will open the emails anyway. Including "free" in emails [...]

2 11, 2020
  • SEO Myths

SEO Myths: Busted!

By |2021-02-01T16:49:54-07:00November 2nd, 2020|

There are a lot of tips online about search engine optimization (SEO). Some of it is good and can help you get started, but some are simply bad, and determining which is which can be difficult. Unfortunately, bad SEO advice has sprouted myths and misconceptions that can sometimes be difficult to spot. These myths can often be a minor factor in SEO that gets blown far out of proportion. They can also be old advice that is out of date and no longer relevant. It may have worked well a year ago, but it no longer works because search engines [...]