Albert – Page 3 – Seattle Public Relations

3 10, 2020

How to Use Snapchat in Marketing

By Albert|2021-02-01T16:50:01-07:00October 3rd, 2020|

Snapchat launched in 2011 and brought with it some fun new filters and new ways for people to connect. This led to other social media networks creating their own photo filters and new ways to share. Even though Snapchat has over 238 million daily users, it seems like not as many brands advertise on that as on other platforms. In 2018, only 28.3 percent of marketers used Snapchat, whereas 69.2 percent used Instagram for their marketing needs. The majority of Snapchat uses are Gen Z and Millennials, so if your target audience is in those generations, Snapchat marketing could be [...]

3 09, 2020

7 Lead Generation Mistakes to Avoid

By Albert|2020-09-17T11:59:20-07:00September 3rd, 2020|

In the world of marketing and sales, lead generation is one of the best ways to help you make sales. The reason that leads are so valuable is because they show you the people who are organically interested in your business and content. They are the people who make purchases, respond to your surveys, sign up for newsletters, and more. Sometimes it can be hard to generate enough leads or to generate quality leads. They can also be difficult to close as customers. This is a fairly common problem that marketers face. These tips, from Seattle Public Relations, can help [...]

3 08, 2020

What Is a Landing Page?

By Albert|2020-08-03T11:17:47-07:00August 3rd, 2020|

In the world of digital marketing, a landing page is a page on your website that is designed with the express purpose of making a visitor convert. When someone visits your website, they see absolutely everything that your organization has to offer, which can sometimes distract them from whatever their original purpose was for visiting your site. The point of the landing page is to remove all of the distractions of the rest of your website and focus your visitor on one specific purpose. Depending on your industry, this might be subscribing to your newsletter, making a purchase, signing up [...]

2 07, 2020

H1 Headings and SEO

By Albert|2020-07-02T09:42:09-07:00July 2nd, 2020|

Headings are essential to any article. They are there to help us navigate a post easily, and quickly skim to see what a section is about before committing to reading it. If your headings are unclear or misleading, people will quickly leave your site to find the right information. This can impact your search engine optimization (SEO) since it detects if you have a high bounce rate. There has been a debate in the world of SEO as to whether having multiple H1 headings in a page is good or bad for your SEO. Both sides of this debate have [...]

16 06, 2020

Keyword Cannibalization: When Good Keywords Go Bad

By Albert|2020-06-16T10:47:31-07:00June 16th, 2020|

Optimizing every piece of content on your site is vital to your rankings in search engines. However, you might find yourself optimizing for the same few keywords frequently, which can lead to keyword cannibalization, where your keywords begin "eating" each other. You may have decided to use the same keywords over and over because you have fallen prey to the misconception that if you use the same keywords on every page of your site, Google will elevate your rankings. Unfortunately, this is not true at all. Instead, you end up with keyword cannibalization. What is Keyword Cannibalization? Keyword cannibalization happens [...]

1 06, 2020

Everything You Need to Know About Rich Snippets

By Albert|2020-07-15T13:13:55-07:00June 1st, 2020|

When learning about the complex world of search engine optimization (SEO), you may have heard of rich snippets, but the term on its own may seem vague. Here, we will break down what rich snippets are, why they matter to SEO, and how to get them for your site. What is a rich snippet? When you run a Google search, the snippet is what you see in your search results. Here is an example of a snippet and a rich snippet when searching for a peach pie recipe. On the top, you see the regular snippet, with the title in [...]

4 05, 2020

An Essential Guide to SEO Keyword Strategy

By Albert|2020-07-22T14:19:24-07:00May 4th, 2020|

How to use a Keyword Strategy to boost website traffic. If you run a business with a website or have pursued any endeavors that require some level of online presence you are probably familiar with the term SEO. SEO and keyword research are essential considerations when determining ways to drive traffic towards a website or blog. However, while it’s a common term that is thrown around when talking about web content, many people do not understand exactly what SEO is or how to conduct successful keyword research. Oftentimes, businesses will hire a copywriter who is proficient in SEO writing and [...]

20 04, 2020

How One Seattle Area PR Firm Nurtures Top Notch Tech Innovations

By Albert|2020-07-22T14:29:25-07:00April 20th, 2020|

Tech innovation is actually a deep seeded concept. Where technology is blended with creativity, thought about for human welfare, and a better future. There innovation is brought to rise through wisdom. The same is the story of Seattle Public Relations. They have come a long path through the past 35-40 years, and now they excel in the area of Public Relations combined with tech innovations. The scope to think, to innovate, to apply technology and various techniques, have always been the foundation to the Seattle WA based company. Which is one of the reasons they chose to work in public relations. It’s all [...]

6 04, 2020

Coronavirus in Seattle

By Albert|2020-06-16T09:57:13-07:00April 6th, 2020|

24 hours a day, the coronavirus has been causing chaos not only in the United States but across the entire world. The World Health Organization (WHO) has deemed the virus to be a global pandemic. Countries such as Italy have been shut down entirely. In the United States, schools, restaurants, bars, and other places of public gathering have been shut down by government officials. In Seattle, the situation is no different. What is Coronavirus? Although the current virus is typically referred to as the coronavirus, it is merely one of a multitude of viruses that are classified as coronaviruses. Previous [...]

24 03, 2020

Scooter-Sharing coming to Seattle

By Albert|2020-04-23T11:16:06-07:00March 24th, 2020|

Scooter-sharing is a growing industry throughout the county; it was only time the phenomenon would find its way to Washington state and, more importantly, Seattle. Mayor Jenny Durkan is certainly open to the possibilities of scooter-sharing systems entering the Seattle market. A post on the site GeekWire outlines the mayor's thoughts on this subject. Among her concerns were safety as well as the impact on the city's expanded bike-sharing program. In terms of safety, she points to research indicating the increase in accidents among scooter users. It's certainly an issue that ranks at the top with any city involved with [...]

About Albert