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So far Albert has created 107 blog entries.
23 03, 2018

Marriott Discovers A 4-Year Old Cyber Attack

By |2020-03-27T15:20:11-07:00March 23rd, 2018|

If you are a Starwood hotels rewards club member, any of your personal information stored in their database may have just been hacked. Marriott, who purchased the Starwood hotel brands in 2016 making them the largest hotel chain in the world, has just released information about a breach in the security of their reservation system. Starwood hotels is a conglomeration of several hotels including W Hotels, Sheraton, Westin, St. Regis, The Luxury Collection, Four Points, Aloft, Element, and Le Meridien as well as other Starwood properties. So far, the data breach has only been discovered in the Starwood brands of [...]

23 03, 2018

It’s Official: Seattle Is getting a NHL Team

By |2023-09-07T08:58:22-07:00March 23rd, 2018|

On December 4, 2018, the board of governors of the National Hockey League (NHL) unanimously voted in favor of adding its 32nd franchise in Seattle. This gives the city its first major-league hockey team since 1924 and its first winter sports team since the SuperSonics infamously left the city a decade earlier. The new team will play in the Pacific Division of the Western Conference. Because of this, the Arizona Coyotes will move to the Central Division, creating 4 divisions with 8 teams each. What Will the Team Be Called? So far, the team has not decided on a name. [...]

23 03, 2018

PR as a Marketing Strategy

By |2020-07-22T14:33:08-07:00March 23rd, 2018|

Public Relations is a powerful marketing strategy that many companies forget to incorporate when marketing and expanding their brand. It should be a continuous process even as the companies brand grows. A PR firm like Seattle Public Relations focuses on magnifying your marketing strategy and seeing you through your company growth. Seattle PR is capable of: • Acting on your target collateral resources and prospective customers. • Recommending content that appeals to prospective customers • Creating a proactive source of information to improve your company’s stature. Proactivity This featured blog post focuses on the importance or PR as a marketing [...]

23 03, 2018

The Special Olympics Games in Seattle

By |2020-04-04T17:32:47-07:00March 23rd, 2018|

The Excitement and Anticipation of The Special Olympics USA Games Over 50,000 fans are expected to be attracted to the fourth Special Olympics USA Games. Eunice Kennedy Shriver made a decision fifty years ago to revolutionize inclusion across sports and they are on their way to Seattle. The Special Olympics movement is celebrating their 50th anniversary. The Opening Ceremony will take place at Husky Stadium. Over 4,000 coaches and athletes are coming from 50 states. Thousands of spectators and volunteers are anticipating the excitement. The Competition Athletes of every age with intellectual disabilities participate in the games. These athletes competed [...]

23 03, 2018

Seahawks in London!!!

By |2020-04-04T17:32:47-07:00March 23rd, 2018|

The Seahawks Rekindle Old AFC West Rivalry in London vs Raiders The newly constructed Tottenham Hotspur Stadium in London will be the site of an old AFC West rivalry when the Seattle Seahawks and Oakland Raiders meet up on Sunday, October 14, 2018. Kickoff is scheduled for 10 a.m. PST.  Hospitality tickets will go on sale on July 17 at 10 a.m. London time per Seattle Public Relations, a Seattle PR firm. The game is the Seahawks' first international game ever, and it's only fitting that it be played in the first UK stadium specifically constructed to host NFL games. [...]

23 03, 2018

SPD Lip Sync Challenge

By |2020-03-27T15:20:11-07:00March 23rd, 2018|

Law enforcement agencies often need help from a PR firm, but they are not sure what to do to engender some sort of goodwill with the public. Many of them have started to do the Lip Sync Challenge and hiring a Seattle PR firm might be of help to anyone who needs to get some goodwill back. Bad press can make it very hard for your agency to do its job, and there are little things like the Lip Sync Challenge that help. Why Is PR Needed? Seattle Public Relations feels that sometimes people have no idea where to begin [...]

23 03, 2018

What Is A PR Stunt?

By |2020-07-22T14:33:47-07:00March 23rd, 2018|

Amazing PR Stunts Boosts Big Business Let’s face it; marketing your previously branded products by using a PR stunt can attract new customers. Best of all, if all goes well, your loyal customers will be on board with the new PR move. A PR stunt may involve many tactics. The goal of PR is to draw attention to your cause. When you deploy a PR stunt, it can boost your brand overnight. A PR stunt can be used for a small business or large corporation campaign. Learn more about a few recent successful PR stunts by reading more details below. [...]

23 03, 2018

What is a social media influencer?

By |2020-03-27T15:20:11-07:00March 23rd, 2018|

A social media influencer is a person with the power to influence or cause others to make purchase decisions because of his or her position in authority, knowledge or relationship with the audience. Most social influencers have a following in particular niches where they are active. The number of followers depends on the size of the niche as well as his or her influence. Social media influencers have such a high reputation that their posts on particular topics generate large followings of enthusiastic social media users. Social influencers are able to start trends and influence the choice of products that [...]

23 03, 2018

Best Social Media Campaigns of 2018

By |2020-04-13T12:38:39-07:00March 23rd, 2018|

A recent survey revealed that the average person spends about 135 minutes on social media every day. That translates to over two hours of doing nothing but scrolling through the various social platforms every single day. This implies that any brand that does not capitalize on this opportunity to market themselves on social media is essentially shooting itself on the leg. Social media advertising is a great – and free – way of creating leads by building a presence where most of your audience is likely hanging out. Fortunately, most brands are aware of this and are reaping the benefits [...]

23 03, 2018

Are SEC’s Sanctions on Musk a Blessing in Disguise?

By |2020-03-27T15:20:11-07:00March 23rd, 2018|

Unless you have been living under a rock, you may have heard about the lawsuit slapped against Tesla’s Elon Musk by US financial regulator, SEC, thanks to a series of tweets he made about taking the firm into private ownership. The Securities and Exchange Commission believes that Elon misled investors, thus leading to a panic in the market even though the tweets had no basis. In a tweet, Elon noted that he was thinking about taking Tesla off the stock market and structure up a go-private plan. In fact, he went ahead to claim that he had funding secured already [...]