17 08, 2020
  • lead generation

7 Lead Generation Mistakes to Avoid

By |2020-08-17T09:31:22-07:00August 17th, 2020|

In the world of marketing and sales, lead generation is one of the best ways to help you make sales. The reason that leads are so valuable is because they show you the people who are organically interested in your business and content. They are the people who make purchases, respond to your surveys, sign up for newsletters, and more. Sometimes it can be hard to generate enough leads or to generate quality leads. They can also be difficult to close as customers. This is a fairly common problem that marketers face. These tips, from Seattle Public Relations, can help [...]

3 08, 2020
  • landing page

What Is a Landing Page?

By |2020-08-03T11:17:47-07:00August 3rd, 2020|

In the world of digital marketing, a landing page is a page on your website that is designed with the express purpose of making a visitor convert. When someone visits your website, they see absolutely everything that your organization has to offer, which can sometimes distract them from whatever their original purpose was for visiting your site. The point of the landing page is to remove all of the distractions of the rest of your website and focus your visitor on one specific purpose. Depending on your industry, this might be subscribing to your newsletter, making a purchase, signing up [...]

15 07, 2020
  • Branding tips

Tips to Improve Your Branding

By |2020-07-15T14:54:59-07:00July 15th, 2020|

Branding is a vital part of any marketing strategy because it gives people something to get to know and connect with. It is the creation of a clear and unique image of your company or product that your audience can recognize. Whether they are seeing an ad from your company, a social media post, a newsletter, or products on your website, your branding should all be uniform. Branding can be hard. When you start thinking about your branding strategy, you should think about what your mission is, your values, your preferred audience, and what style best fits your brand. Here [...]

2 07, 2020
  • H1 tags and SEO

H1 Headings and SEO

By |2020-07-02T09:42:09-07:00July 2nd, 2020|

Headings are essential to any article. They are there to help us navigate a post easily, and quickly skim to see what a section is about before committing to reading it. If your headings are unclear or misleading, people will quickly leave your site to find the right information. This can impact your search engine optimization (SEO) since it detects if you have a high bounce rate. There has been a debate in the world of SEO as to whether having multiple H1 headings in a page is good or bad for your SEO. Both sides of this debate have [...]

16 06, 2020

Keyword Cannibalization: When Good Keywords Go Bad

By |2020-06-16T10:47:31-07:00June 16th, 2020|

Optimizing every piece of content on your site is vital to your rankings in search engines. However, you might find yourself optimizing for the same few keywords frequently, which can lead to keyword cannibalization, where your keywords begin "eating" each other. You may have decided to use the same keywords over and over because you have fallen prey to the misconception that if you use the same keywords on every page of your site, Google will elevate your rankings. Unfortunately, this is not true at all. Instead, you end up with keyword cannibalization. What is Keyword Cannibalization? Keyword cannibalization happens [...]

18 05, 2020
  • Target Audience

Tips to Identify Your Audience in Marketing

By |2020-06-16T10:52:05-07:00May 18th, 2020|

How working with one of the top marketing firms in Seattle can help you learn more about your audience As a business, you need to know who you are selling your products to, otherwise, your advertising efforts may not be making it to the people who are interested in your products. Sometimes though, it can be difficult to identify exactly who your target audience is, and sometimes it is not who you originally thought it would be when you planned your business. Working with one of the top marketing firms in Seattle can help you identify your audience and develop [...]

20 04, 2020

How One Seattle Area PR Firm Nurtures Top Notch Tech Innovations

By |2020-07-22T14:29:25-07:00April 20th, 2020|

Tech innovation is actually a deep seeded concept. Where technology is blended with creativity, thought about for human welfare, and a better future. There innovation is brought to rise through wisdom.  The same is the story of Seattle Public Relations. They have come a long path through the past 35-40 years, and now they excel in the area of Public Relations combined with tech innovations. The scope to think, to innovate, to apply technology and various techniques, have always been the foundation to the Seattle WA based company.  Which is one of the reasons they chose to work in public relations. It’s all [...]

28 02, 2020

Advertising Is What You Pay For, Publicity Is What You Pray For

By |2020-07-22T14:29:52-07:00February 28th, 2020|

If you own a business in the Seattle, Washington area and are looking for the right type of publicity to make more people aware of your company, contact Seattle Public Relations. Their innovative, creative staff can design and implement a wide range of effective marketing campaigns that will increase your company's visibility and generate growing interest in what you have to offer. Whether you need Start Up PR or you need help with your rebranding efforts, they're the only company you need to call. They can make your business more visible online and in the streets and help to attract countless [...]

14 02, 2020

PR Trends that every company in the digital world should adhere to

By |2020-07-22T14:32:18-07:00February 14th, 2020|

Public Relations (PR) have become quite a popular aspect in the determination of the path to success in every single type of relations. While the other strategic and financial aspects are rather crucial in enabling a company to steer clear of its competition, the Public relations bit comes as the missing link to make everything fall in place. Truth is, most companies already pay attention to the PR factor, but there are those who are still stuck in the use of outdated PR skills. There are current trends that every company aiming at bringing down a house should adopt to. [...]

8 02, 2020

What PR Tactics and Tips Every Startup Should Follow

By |2020-04-12T22:36:24-07:00February 8th, 2020|

Whether it's to spread the word about a new product release, an event funding round or a key meeting, it is likely that at some stage of its journey a start-up will be trying to find some PR Agency. There is no lack of agencies out there, keen for their business. If they are exceptional they can bring a lot to the company, increasing sales and raising brand name reputation, and releasing up time for the business owner to get on with the task of managing the business. But there's more to hiring a Seattle PR firm than spending money [...]