23 03, 2017

8 Principals of a PR Plan

By |2020-04-12T23:26:16-07:00March 23rd, 2017|

Adding Principle Makes Your Public Relations Plan More Effective For people involved in Seattle Public Relations there are a number of principles they should pay attention to if they want to create a more effective public relations plan. Most public relations plans usually contain objectives, tactics, metrics and strategies essential for planning. Including these important principles provide a filter to guide your decision making and keep you on track towards your goal. 1. Know Your Target Audience A good public relations plan must have as its goal fulfilling a need of the consumer The product or service must be designed to [...]

23 03, 2017

Social Media and The Works

By |2020-04-12T23:12:17-07:00March 23rd, 2017|

The world today revolves around social media, there is no way around it. As much as you want to try and ignore social media at times it is still crucial for business. Social media such as Facebook, Twitter, and Pinterest are great outlets for promoting business products and services. Whether you're trying to get rid of stuff in your house, or you make home goods as a hobby, outlets such as Etsy or eBay gives everyday people the opportunity to make extra income. If you do the research and start out small, there is a potential for income growth with [...]

23 03, 2017

Stay Consistent with Customers and Audience

By |2020-07-22T15:00:47-07:00March 23rd, 2017|

Staying Consistent with Your Customers and Your Audience. Yes, It's THAT Important! You probably heard the digital traditional adage before from your networking circle once or twice around, "Whatever you do, stay consistent with your customers and your audience." Of course, you're not dumb. You understand that you need to be constant communication with your audience when you are involved with your operations. You heard (and even seen) the horror stories with people who don't communicate with their audience members. You’ve seen the backlash from their own fanbase that they get from not staying in contact. So, you get busy [...]

23 03, 2017

Public Relations – Crisis Management

By |2020-04-12T23:07:46-07:00March 23rd, 2017|

Crisis Management PR is typically needed suddenly,  due to accidental and unexpected events. It threatens the mere existence of a firm, organization or an individual. Take for instance the natural crisis. They come announced and can cause severe destruction. Internal disputes between employees or with an outsider. Technological crises which refers to the software being hacked or data leakages. This could create rumors and create all sorts of problems. Some organizational misdeeds and acts of deception when exposed can cause havoc. Bankruptcy, a lawsuit or the removal of a high-ranking officer all can turn into a crisis if are not managed [...]

23 03, 2017

The Bond Between Public Relations & Social Media

By |2020-07-22T15:01:10-07:00March 23rd, 2017|

The primary objective of marketing divisions of most companies is to increase the number of sales. In order to do that, they will have to get the attention of more potential customers. In today’s world, social media marketing is one of the most effective methods available for the businesses to grab the attention of customers. While you are focusing on SMM, it is important to pay special attention towards Public relations as well. That’s because public relation firms are in a position to represent your company in a positive manner through marketing campaigns. Online PR has the ability to create a tremendous impact [...]

23 03, 2017

6 Reasons to Hire a Professional Public Relations Firm

By |2020-04-12T22:33:23-07:00March 23rd, 2017|

Do you keep hearing that you need to hire a professional public relation firm to further your business interests?  For quite a few businesses it may be an intriguing question whether to hire a professional public relations firm or not. Before we go into further details about the reasons to hire a professional public relations firm, any business owner must evaluate the pros and cons, risks and costs of hot hiring vs. hiring a professional Public relations company and what additional benefits a professional public relations firm can bring to a business in terms of revenue generation. However, you need to gear up before [...]

23 03, 2017

All You Need To Know About Publicity Stunts

By |2020-04-12T22:31:18-07:00March 23rd, 2017|

PR stunts really are something else. They allow a brand or even a company to generate a huge amount of hype, and on top of this, it is a great way for you to make sure that you are always getting the views and the recognition you need for your own marketing efforts. All in all, PR stunts remain to be a game changer in the world of marketing and if you want to take advantage of them for your own business then you need to do everything you can to not only be successful but to also take into [...]

23 03, 2017

Reasons to Hire a Professional Public Relations Firm

By |2020-07-22T15:01:55-07:00March 23rd, 2017|

Requirements for the business Before a company can reasonably decide to employ a Seattle Public Relations Firm, their business needs to be at a level in which this type of service is required. By hiring a public relations firm at the correct time, a business can benefit from their expertise at an early enough time in their business so that the value they receive from this type of service can add to the company’s trajectory for the longest period of time. Hiring a PR firm too early, and the business cannot reasonably afford or optimize the use of a professional [...]

23 03, 2016

Managing Your Public Relations In Seattle

By |2020-04-12T21:02:08-07:00March 23rd, 2016|

Your public relations needs are quite simple to manag when you have covered three main areas of content. This article explains how you may cover a number of items when you are creating a better public image, and you will have a solid image that you are in control of. You must hire someone who is expert in the field, and you will find that you receive better services in these fields when you have an expert on your side. #1: Your Press Releases All news you release to the press must be looked over carefully by a Seattle PR firm that [...]

23 03, 2016

PR Trends You Cannot Ignore Any Longer

By |2020-04-12T21:01:01-07:00March 23rd, 2016|

We are creatures of habit, and changing habits can be painful and disconcerting. Change is the only constant here. Therefore we have to change our beliefs in PR trends too. We will look at some of these trends here. New Marketing Force Is The Online Influencer The online influencer appeared to be a fad at one time. All expected it to fade away soon, and yet that is not to be. This mainstream trend is being embraced by PR professionals as well as brands alike. So rather than the best newspaper, you need to find the best influencer in order [...]