23 03, 2016

Effective PR Reaches Targeted Customers

By |2020-04-13T12:43:43-07:00March 23rd, 2016|

In today’s 24/7 connected world, it’s more important than ever to publicize your company’s products and services through a variety of ways in order to stand out from the competition. While you can certainly generate publicity for your company by yourself – like going to networking events or keeping in touch with your existing business/personal contacts – a strategic public relations plan can more effectively disseminate your company’s messages to a targeted group of individuals and corporations who would likely purchase your products and services. I’m certainly not advocating stopping business development efforts that have been successful in the past.  [...]

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23 03, 2016

How Social Media can be Effective Business Branding and Marketing Tool

By |2020-04-12T18:40:07-07:00March 23rd, 2016|

Business executives and branding experts often ask why they should utilize social media as a tool for business branding and marketing. Traditional marketing efforts with the use of radio, television and newspaper ads are consistently giving ever smaller returns on the investment. Now is the time for a new way of thinking and strategizing. Here are four main reasons why you should seriously consider implementing a social media strategy for your business. Establish Your Brand Let us say your company has an event coming up. Normally, you place a few traditional ads and hope for the best at that event. Some people may show [...]

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23 03, 2016

Social Media and Blogging for Business

By |2020-04-12T18:38:42-07:00March 23rd, 2016|

Social Media for Business Despite the hype surrounding social media, its advantages cannot be overemphasized. With several active platforms to share information, it would be fatal for a company to use them without a proper marketing strategy. ‘Social media’ is a collective term for a rich and diverse platforms, web sites and online tools to help people come together to express themselves, interact, and share. In a marketing perspective, social media serves a variety of marketing objectives. It is used to share information and experience amongst users, to communicate, to entertain and to jointly interact with the company or better interact [...]

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