12 09, 2023

Digital Advertisement: Understanding Cost-Per-Click (CPC)

By |2023-09-12T11:18:15-07:00September 12th, 2023|

Hey there, friends! Today, we're diving into the fascinating world of online advertising. Ever wonder how websites make money by showing you those ads? Well, it's time to demystify it all. We'll be talking about Cost Per Click (CPC), breaking it down step by step. Why, you ask? Because knowledge is power, and understanding CPC can help you navigate the digital landscape with confidence. What Is Cost-Per-Click (CPC)? Okay, let's start with the basics. Cost per click, or CPC for short, is a way that websites make money from advertisers. When you see those ads on websites and click on [...]

17 08, 2023

Gaining Insight into Marketing Myopia: Its Implications for Businesses and Strategies for Mitigation

By |2023-08-17T14:36:02-07:00August 17th, 2023|

In the realm of business, marketing myopia stands as a lurking menace that has the potential to dismantle even the most promising enterprises. It can cast a shadow over marketing campaigns, result in product failures, and ultimately lead to an organization's downfall. Despite its capacity to wreak havoc, marketing myopia remains a concept that eludes the understanding of many marketers, entrepreneurs, and business proprietors. If you've ever found yourself at the helm of a marketing campaign that floundered in the face of expectations, witnessed the spectacular implosion of a product launch, or tasted the bitter disappointment of a business endeavor [...]

1 04, 2022
  • Top B2B Service Provider

Seattle Public Relations Among Top B2B Service Providers on UpCity!

By |2022-04-11T14:22:58-07:00April 1st, 2022|

Seattle Public Relations is thrilled to officially announce that we are a part of the UpCity community of top B2B service providers! At Seattle Public Relations, we’re an award-winning PR, digital, and creative marketing shop focused on open communication between the businesses of the U.S. Northwest and their best customers, old and new. We focus on creating and managing brands through social pipelines and then advertising these brands in a unique way. UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants [...]

1 12, 2021
  • influencers

Social commerce and influencers are the new QVC

By |2021-12-03T14:17:39-07:00December 1st, 2021|

What exactly is QVC? QVC is a well-known network that, when it first debuted in 1986, provided men and women all over the world with a more organic method to buy through television, long before the advent of commerce websites and social media. Sure, there had been infomercials before, but the language was typically corny and overtly sales-driven, obnoxiously interrupting the channel where you had been viewing your favorite show. Yes, thick, printed publications were mailed to your home on a monthly basis to show you the latest and best if you took the time to carefully read through the [...]

2 12, 2020
  • Email Marketing Myths

Email Marketing Myths: Busted!

By |2020-12-02T13:19:42-07:00December 2nd, 2020|

When it comes to the world of marketing, there are a lot of myths and misconceptions that marketers can fall prey to believing. Here, we will discuss some of the more common myths and misconceptions and debunk them. Consumers already get too many emails This is one of the most common myths about email marketing. While people do tend to receive a lot of emails per day, about 60 percent of people receive six or fewer emails per day from brands they trust. Plus, if they care about your brand, they will open the emails anyway. Including "free" in emails [...]

3 08, 2020
  • landing page

What Is a Landing Page?

By |2020-08-03T11:17:47-07:00August 3rd, 2020|

In the world of digital marketing, a landing page is a page on your website that is designed with the express purpose of making a visitor convert. When someone visits your website, they see absolutely everything that your organization has to offer, which can sometimes distract them from whatever their original purpose was for visiting your site. The point of the landing page is to remove all of the distractions of the rest of your website and focus your visitor on one specific purpose. Depending on your industry, this might be subscribing to your newsletter, making a purchase, signing up [...]

20 04, 2020

How One Seattle Area PR Firm Nurtures Top Notch Tech Innovations

By |2020-07-22T14:29:25-07:00April 20th, 2020|

Tech innovation is actually a deep seeded concept. Where technology is blended with creativity, thought about for human welfare, and a better future. There innovation is brought to rise through wisdom.  The same is the story of Seattle Public Relations. They have come a long path through the past 35-40 years, and now they excel in the area of Public Relations combined with tech innovations. The scope to think, to innovate, to apply technology and various techniques, have always been the foundation to the Seattle WA based company.  Which is one of the reasons they chose to work in public relations. It’s all [...]

6 04, 2020

Coronavirus in Seattle

By |2020-06-16T09:57:13-07:00April 6th, 2020|

24 hours a day, the coronavirus has been causing chaos not only in the United States but across the entire world. The World Health Organization (WHO) has deemed the virus to be a global pandemic. Countries such as Italy have been shut down entirely. In the United States, schools, restaurants, bars, and other places of public gathering have been shut down by government officials. In Seattle, the situation is no different. What is Coronavirus? Although the current virus is typically referred to as the coronavirus, it is merely one of a multitude of viruses that are classified as coronaviruses. Previous [...]

24 03, 2020
  • Scooter sharing

Scooter-Sharing coming to Seattle

By |2020-04-23T11:16:06-07:00March 24th, 2020|

Scooter-sharing is a growing industry throughout the county; it was only time the phenomenon would find its way to Washington state and, more importantly, Seattle. Mayor Jenny Durkan is certainly open to the possibilities of scooter-sharing systems entering the Seattle market. A post on the site GeekWire outlines the mayor's thoughts on this subject. Among her concerns were safety as well as the impact on the city's expanded bike-sharing program. In terms of safety, she points to research indicating the increase in accidents among scooter users. It's certainly an issue that ranks at the top with any city involved with [...]

17 03, 2020

Seattle Students Can’t Return To Class Without Vaccinations

By |2020-04-12T22:25:32-07:00March 17th, 2020|

America is in the middle of a health crisis. For the first time since the 1990s, the rate of measles outbreaks has skyrocketed to an epidemic proportion. While different cities are attempting different approaches in tackling this public health crisis, Seattle has decided to take definitive action. In a move that many are praising and others are harshly criticizing, the city of Seattle is requiring all schoolchildren to get vaccinated before January eighth or be barred from returning to the classroom. The majority of the Seattle community is praising this initiative and commending public officials for taking action against the [...]