Technology – Seattle Public Relations

1 08, 2021

Tips for Improving Accessibility on Your Website

By Albert|2021-10-04T14:27:10-07:00August 1st, 2021|

In a recent Google algorithm update, the search giant added user experience as one of the search engine ranking factors that help determine where a website shows up in the search engine results. To improve the user experience on your website, you need to make sure it is more accessible to every visitor. When it comes to your website, accessibility means that any visitor to your site can use it, regardless of their disabilities. This includes ensuring your colors are viewable by people with colorblindness, your pages are compatible with additive technology like screen readers for the visually impaired, that [...]

1 07, 2021

What Twitter Metrics Should I Track?

By Albert|2021-10-04T14:03:49-07:00July 1st, 2021|

Twitter is one of the core social media networks these days because it allows brands to share news, provide customer service, and improve brand recognition. As with all social media networks, there are metrics to track that can help you determine how successful your marketing efforts are on the platform. You can find metrics in the Twitter analytics section of Twitter. However, there are a lot of metrics listed, so it can be difficult for a brand to tell if they are successful based on the numbers alone; you need to know the meaning behind each metric before you can [...]

2 12, 2020

Email Marketing Myths: Busted!

By Albert|2020-12-02T13:19:42-07:00December 2nd, 2020|

When it comes to the world of marketing, there are a lot of myths and misconceptions that marketers can fall prey to believing. Here, we will discuss some of the more common myths and misconceptions and debunk them. Consumers already get too many emails This is one of the most common myths about email marketing. While people do tend to receive a lot of emails per day, about 60 percent of people receive six or fewer emails per day from brands they trust. Plus, if they care about your brand, they will open the emails anyway. Including "free" in emails [...]

2 11, 2020

SEO Myths: Busted!

By Albert|2021-02-01T16:49:54-07:00November 2nd, 2020|

There are a lot of tips online about search engine optimization (SEO). Some of it is good and can help you get started, but some are simply bad, and determining which is which can be difficult. Unfortunately, bad SEO advice has sprouted myths and misconceptions that can sometimes be difficult to spot. These myths can often be a minor factor in SEO that gets blown far out of proportion. They can also be old advice that is out of date and no longer relevant. It may have worked well a year ago, but it no longer works because search engines [...]

1 06, 2020

Everything You Need to Know About Rich Snippets

By Albert|2020-07-15T13:13:55-07:00June 1st, 2020|

When learning about the complex world of search engine optimization (SEO), you may have heard of rich snippets, but the term on its own may seem vague. Here, we will break down what rich snippets are, why they matter to SEO, and how to get them for your site. What is a rich snippet? When you run a Google search, the snippet is what you see in your search results. Here is an example of a snippet and a rich snippet when searching for a peach pie recipe. On the top, you see the regular snippet, with the title in [...]

4 05, 2020

An Essential Guide to SEO Keyword Strategy

By Albert|2020-07-22T14:19:24-07:00May 4th, 2020|

How to use a Keyword Strategy to boost website traffic. If you run a business with a website or have pursued any endeavors that require some level of online presence you are probably familiar with the term SEO. SEO and keyword research are essential considerations when determining ways to drive traffic towards a website or blog. However, while it’s a common term that is thrown around when talking about web content, many people do not understand exactly what SEO is or how to conduct successful keyword research. Oftentimes, businesses will hire a copywriter who is proficient in SEO writing and [...]

1 03, 2020

Amazon Offering Big Perks to Employees Who Quit

By Albert|2020-04-12T22:27:19-07:00March 1st, 2020|

The Retail Giant Wants Its Employees to Become Independent Deliverers Usually, employers want to retain their employees. Many, in fact, will go to great lengths to do just that. But Amazon is actually giving its employees an incentive to leave. The company is not only offering its employees 3 months of salary if they quit and become independent deliverers for the company, but it is also offering them up to $10,000 to cover the costs of starting a new business. The news comes on the heels of Amazon's intention to reduce shipping times for Prime customers to one day, and [...]

23 03, 2019

New Amazon Store Carries Only “4-Star” Rated Products

By Albert|2020-04-12T23:30:53-07:00March 23rd, 2019|

Amazon opened a new retail store in Seattle that carries only "4-Star" rated and above products. The store does not take cash, so customers will have to use Amazon's Go's cashier-less setup to purchases Amazons most highly rated products. On August 15, online retail giant Amazon.com opened what it calls a "4-star" store in South Lake Union. The 4,000 square-foot brick-and-mortar shop only contains products that are highly ranked at Amazon.com. Each product on sale there meets the following conditions: The average customer review on Amazon.com is 4.0 or greater. It is a top seller in a specific category. Amazon [...]

23 03, 2019

Amazon Goes on “Hiring Spree” Today

By Albert|2020-04-12T23:31:54-07:00March 23rd, 2019|

Amazon Announces "Hiring Spree" With Career Fairs in 6 Major Cities and 30,000 Jobs to Fill at New HQ If you’ve ever wondered what it’s like to work for global leader Amazon, now is your chance to find out. There may be a nationally slowing job market, but like most things in this economy, that doesn’t apply to mega-giant Amazon. The online retailer is looking to fill more than 30,000 jobs in a variety of departments and just announced a series of six Career Day events it will hold to fill those jobs. The company is seeking to get the [...]

23 03, 2019

Snapchat and Instagram Business Tips

By Albert|2020-04-13T00:16:22-07:00March 23rd, 2019|

Social Media offers new tools that helps you enhance your visibility to clients. Snapchat and Instagram are two such platforms that allow you to reach a target audience easily. They give you the opportunity to create an impression in front of them that can help you in business growth and branding. Here are a few business tips that will help you use Snapchat and Instagram. Keep it real While you are using Snapchat or Instagram you have to keep in mind, these target different minded people. Instagram is for polished visual stuning photos and Snapchat for sneak peeks. Thus, while [...]