In a recent Google algorithm update, the search giant added user experience as one of the search engine ranking factors that help determine where a website shows up in the search engine results. To improve the user experience on your website, you need to make sure it is more accessible to every visitor. When it comes to your website, accessibility means that any visitor to your site can use it, regardless of their disabilities. This includes ensuring your colors are viewable by people with colorblindness, your pages are compatible with additive technology like screen readers for the visually impaired, that [...]