In today’s 24/7 connected world, it’s more important than ever to publicize your company’s products and services through a variety of ways in order to stand out from the competition. While you can certainly generate publicity for your company by yourself – like going to networking events or keeping in touch with your existing business/personal contacts – a strategic public relations plan can more effectively disseminate your company’s messages to a targeted group of individuals and corporations who would likely purchase your products and services. I’m certainly not advocating stopping business development efforts that have been successful in the past.  [...]