brand identity – Seattle Public Relations

1 04, 2021

How to Choose Colors for Your Brand Identity

By Albert|2021-04-30T11:26:13-07:00April 1st, 2021|

Color or the absence of color is vital to your brand identity and what you put forth about business. When you see a grouping of colors that are perfectly coordinated, in tune with the surroundings, and emit a deeper feeling, you begin to understand why that business chose those colors. To convey something incredible and unique. The colors you have chosen to incorporate for your brand identity represent your product, your style, the clientele you attract, and an overall synopsis of the brand. This happens before you even have a chance to say a word. Are you trying to emit [...]

8 02, 2020

What PR Tactics and Tips Every Startup Should Follow

By Albert|2020-04-12T22:36:24-07:00February 8th, 2020|

Whether it's to spread the word about a new product release, an event funding round or a key meeting, it is likely that at some stage of its journey a start-up will be trying to find some PR Agency. There is no lack of agencies out there, keen for their business. If they are exceptional they can bring a lot to the company, increasing sales and raising brand name reputation, and releasing up time for the business owner to get on with the task of managing the business. But there's more to hiring a Seattle PR firm than spending money [...]

23 03, 2017

Social Media and The Works

By Albert|2020-04-12T23:12:17-07:00March 23rd, 2017|

The world today revolves around social media, there is no way around it. As much as you want to try and ignore social media at times it is still crucial for business. Social media such as Facebook, Twitter, and Pinterest are great outlets for promoting business products and services. Whether you're trying to get rid of stuff in your house, or you make home goods as a hobby, outlets such as Etsy or eBay gives everyday people the opportunity to make extra income. If you do the research and start out small, there is a potential for income growth with [...]

23 03, 2017

Stay Consistent with Customers and Audience

By Albert|2020-07-22T15:00:47-07:00March 23rd, 2017|

Staying Consistent with Your Customers and Your Audience. Yes, It's THAT Important! You probably heard the digital traditional adage before from your networking circle once or twice around, "Whatever you do, stay consistent with your customers and your audience." Of course, you're not dumb. You understand that you need to be constant communication with your audience when you are involved with your operations. You heard (and even seen) the horror stories with people who don't communicate with their audience members. You’ve seen the backlash from their own fanbase that they get from not staying in contact. So, you get busy [...]

23 03, 2017

Public Relations – Crisis Management

By Albert|2020-04-12T23:07:46-07:00March 23rd, 2017|

Crisis Management PR is typically needed suddenly, due to accidental and unexpected events. It threatens the mere existence of a firm, organization or an individual. Take for instance the natural crisis. They come announced and can cause severe destruction. Internal disputes between employees or with an outsider. Technological crises which refers to the software being hacked or data leakages. This could create rumors and create all sorts of problems. Some organizational misdeeds and acts of deception when exposed can cause havoc. Bankruptcy, a lawsuit or the removal of a high-ranking officer all can turn into a crisis if are not managed [...]