15 07, 2020
  • Branding tips

Tips to Improve Your Branding

By |2020-07-15T14:54:59-07:00July 15th, 2020|

Branding is a vital part of any marketing strategy because it gives people something to get to know and connect with. It is the creation of a clear and unique image of your company or product that your audience can recognize. Whether they are seeing an ad from your company, a social media post, a newsletter, or products on your website, your branding should all be uniform. Branding can be hard. When you start thinking about your branding strategy, you should think about what your mission is, your values, your preferred audience, and what style best fits your brand. Here [...]

23 03, 2016

How Social Media can be Effective Business Branding and Marketing Tool

By |2020-04-12T18:40:07-07:00March 23rd, 2016|

Business executives and branding experts often ask why they should utilize social media as a tool for business branding and marketing. Traditional marketing efforts with the use of radio, television and newspaper ads are consistently giving ever smaller returns on the investment. Now is the time for a new way of thinking and strategizing. Here are four main reasons why you should seriously consider implementing a social media strategy for your business. Establish Your Brand Let us say your company has an event coming up. Normally, you place a few traditional ads and hope for the best at that event. Some people may show [...]