23 03, 2019

New Amazon Store Carries Only “4-Star” Rated Products

By |2020-04-12T23:30:53-07:00March 23rd, 2019|

Amazon opened a new retail store in Seattle that carries only "4-Star" rated and above products. The store does not take cash, so customers will have to use Amazon's Go's cashier-less setup to purchases Amazons most highly rated products. On August 15, online retail giant Amazon.com opened what it calls a "4-star" store in South Lake Union. The 4,000 square-foot brick-and-mortar shop only contains products that are highly ranked at Amazon.com. Each product on sale there meets the following conditions: The average customer review on Amazon.com is 4.0 or greater. It is a top seller in a specific category. Amazon [...]

23 03, 2016

PR Trends You Cannot Ignore Any Longer

By |2020-04-12T21:01:01-07:00March 23rd, 2016|

We are creatures of habit, and changing habits can be painful and disconcerting. Change is the only constant here. Therefore we have to change our beliefs in PR trends too. We will look at some of these trends here. New Marketing Force Is The Online Influencer The online influencer appeared to be a fad at one time. All expected it to fade away soon, and yet that is not to be. This mainstream trend is being embraced by PR professionals as well as brands alike. So rather than the best newspaper, you need to find the best influencer in order [...]