We are creatures of habit, and changing habits can be painful and disconcerting. Change is the only constant here. Therefore we have to change our beliefs in PR trends too. We will look at some of these trends here. New Marketing Force Is The Online Influencer The online influencer appeared to be a fad at one time. All expected it to fade away soon, and yet that is not to be. This mainstream trend is being embraced by PR professionals as well as brands alike. So rather than the best newspaper, you need to find the best influencer in order [...]