How to use a Keyword Strategy to boost website traffic. If you run a business with a website or have pursued any endeavors that require some level of online presence you are probably familiar with the term SEO. SEO and keyword research are essential considerations when determining ways to drive traffic towards a website or blog. However, while it’s a common term that is thrown around when talking about web content, many people do not understand exactly what SEO is or how to conduct successful keyword research. Oftentimes, businesses will hire a copywriter who is proficient in SEO writing and [...]