23 03, 2017

The Bond Between Public Relations & Social Media

By |2020-07-22T15:01:10-07:00March 23rd, 2017|

The primary objective of marketing divisions of most companies is to increase the number of sales. In order to do that, they will have to get the attention of more potential customers. In today’s world, social media marketing is one of the most effective methods available for the businesses to grab the attention of customers. While you are focusing on SMM, it is important to pay special attention towards Public relations as well. That’s because public relation firms are in a position to represent your company in a positive manner through marketing campaigns. Online PR has the ability to create a tremendous impact [...]

23 03, 2017

6 Reasons to Hire a Professional Public Relations Firm

By |2020-04-12T22:33:23-07:00March 23rd, 2017|

Do you keep hearing that you need to hire a professional public relation firm to further your business interests?  For quite a few businesses it may be an intriguing question whether to hire a professional public relations firm or not. Before we go into further details about the reasons to hire a professional public relations firm, any business owner must evaluate the pros and cons, risks and costs of hot hiring vs. hiring a professional Public relations company and what additional benefits a professional public relations firm can bring to a business in terms of revenue generation. However, you need to gear up before [...]

23 03, 2017

All You Need To Know About Publicity Stunts

By |2020-04-12T22:31:18-07:00March 23rd, 2017|

PR stunts really are something else. They allow a brand or even a company to generate a huge amount of hype, and on top of this, it is a great way for you to make sure that you are always getting the views and the recognition you need for your own marketing efforts. All in all, PR stunts remain to be a game changer in the world of marketing and if you want to take advantage of them for your own business then you need to do everything you can to not only be successful but to also take into [...]

23 03, 2017

Reasons to Hire a Professional Public Relations Firm

By |2020-07-22T15:01:55-07:00March 23rd, 2017|

Requirements for the business Before a company can reasonably decide to employ a Seattle Public Relations Firm, their business needs to be at a level in which this type of service is required. By hiring a public relations firm at the correct time, a business can benefit from their expertise at an early enough time in their business so that the value they receive from this type of service can add to the company’s trajectory for the longest period of time. Hiring a PR firm too early, and the business cannot reasonably afford or optimize the use of a professional [...]

23 03, 2016

Managing Your Public Relations In Seattle

By |2020-04-12T21:02:08-07:00March 23rd, 2016|

Your public relations needs are quite simple to manag when you have covered three main areas of content. This article explains how you may cover a number of items when you are creating a better public image, and you will have a solid image that you are in control of. You must hire someone who is expert in the field, and you will find that you receive better services in these fields when you have an expert on your side. #1: Your Press Releases All news you release to the press must be looked over carefully by a Seattle PR firm that [...]

23 03, 2016

PR Trends You Cannot Ignore Any Longer

By |2020-04-12T21:01:01-07:00March 23rd, 2016|

We are creatures of habit, and changing habits can be painful and disconcerting. Change is the only constant here. Therefore we have to change our beliefs in PR trends too. We will look at some of these trends here. New Marketing Force Is The Online Influencer The online influencer appeared to be a fad at one time. All expected it to fade away soon, and yet that is not to be. This mainstream trend is being embraced by PR professionals as well as brands alike. So rather than the best newspaper, you need to find the best influencer in order [...]

23 03, 2016

Effective PR Reaches Targeted Customers

By |2020-04-13T12:43:43-07:00March 23rd, 2016|

In today’s 24/7 connected world, it’s more important than ever to publicize your company’s products and services through a variety of ways in order to stand out from the competition. While you can certainly generate publicity for your company by yourself – like going to networking events or keeping in touch with your existing business/personal contacts – a strategic public relations plan can more effectively disseminate your company’s messages to a targeted group of individuals and corporations who would likely purchase your products and services. I’m certainly not advocating stopping business development efforts that have been successful in the past.  [...]

23 03, 2016

How Social Media can be Effective Business Branding and Marketing Tool

By |2020-04-12T18:40:07-07:00March 23rd, 2016|

Business executives and branding experts often ask why they should utilize social media as a tool for business branding and marketing. Traditional marketing efforts with the use of radio, television and newspaper ads are consistently giving ever smaller returns on the investment. Now is the time for a new way of thinking and strategizing. Here are four main reasons why you should seriously consider implementing a social media strategy for your business. Establish Your Brand Let us say your company has an event coming up. Normally, you place a few traditional ads and hope for the best at that event. Some people may show [...]

23 03, 2016

Social Media and Blogging for Business

By |2020-04-12T18:38:42-07:00March 23rd, 2016|

Social Media for Business Despite the hype surrounding social media, its advantages cannot be overemphasized. With several active platforms to share information, it would be fatal for a company to use them without a proper marketing strategy. ‘Social media’ is a collective term for a rich and diverse platforms, web sites and online tools to help people come together to express themselves, interact, and share. In a marketing perspective, social media serves a variety of marketing objectives. It is used to share information and experience amongst users, to communicate, to entertain and to jointly interact with the company or better interact [...]