Business executives and branding experts often ask why they should utilize social media as a tool for business branding and marketing. Traditional marketing efforts with the use of radio, television and newspaper ads are consistently giving ever smaller returns on the investment. Now is the time for a new way of thinking and strategizing. Here are four main reasons why you should seriously consider implementing a social media strategy for your business. Establish Your Brand Let us say your company has an event coming up. Normally, you place a few traditional ads and hope for the best at that event. Some people may show [...]