SEO – Seattle Public Relations

1 02, 2021

SEO Tips That Never Go Out of Style

By Albert|2021-02-01T16:50:53-07:00February 1st, 2021|

The world of search engine optimization (SEO) is frequently changing and evolving, especially since Google regularly makes updates to its algorithms. However, while many SEO tactics change often, there are some that are more timeless than others. If you are new to SEO, you may be wondering what areas are more worthwhile to focus on that may be less likely to change than others. Here are some SEO tactics that never go out of style. Do not try to cheat the system When your site is not doing well in the rankings, maybe it is on page two or three, [...]

2 07, 2020

H1 Headings and SEO

By Albert|2020-07-02T09:42:09-07:00July 2nd, 2020|

Headings are essential to any article. They are there to help us navigate a post easily, and quickly skim to see what a section is about before committing to reading it. If your headings are unclear or misleading, people will quickly leave your site to find the right information. This can impact your search engine optimization (SEO) since it detects if you have a high bounce rate. There has been a debate in the world of SEO as to whether having multiple H1 headings in a page is good or bad for your SEO. Both sides of this debate have [...]

16 06, 2020

Keyword Cannibalization: When Good Keywords Go Bad

By Albert|2020-06-16T10:47:31-07:00June 16th, 2020|

Optimizing every piece of content on your site is vital to your rankings in search engines. However, you might find yourself optimizing for the same few keywords frequently, which can lead to keyword cannibalization, where your keywords begin "eating" each other. You may have decided to use the same keywords over and over because you have fallen prey to the misconception that if you use the same keywords on every page of your site, Google will elevate your rankings. Unfortunately, this is not true at all. Instead, you end up with keyword cannibalization. What is Keyword Cannibalization? Keyword cannibalization happens [...]

1 06, 2020

Everything You Need to Know About Rich Snippets

By Albert|2020-07-15T13:13:55-07:00June 1st, 2020|

When learning about the complex world of search engine optimization (SEO), you may have heard of rich snippets, but the term on its own may seem vague. Here, we will break down what rich snippets are, why they matter to SEO, and how to get them for your site. What is a rich snippet? When you run a Google search, the snippet is what you see in your search results. Here is an example of a snippet and a rich snippet when searching for a peach pie recipe. On the top, you see the regular snippet, with the title in [...]

4 05, 2020

An Essential Guide to SEO Keyword Strategy

By Albert|2020-07-22T14:19:24-07:00May 4th, 2020|

How to use a Keyword Strategy to boost website traffic. If you run a business with a website or have pursued any endeavors that require some level of online presence you are probably familiar with the term SEO. SEO and keyword research are essential considerations when determining ways to drive traffic towards a website or blog. However, while it’s a common term that is thrown around when talking about web content, many people do not understand exactly what SEO is or how to conduct successful keyword research. Oftentimes, businesses will hire a copywriter who is proficient in SEO writing and [...]

2 02, 2020

Maybe SEO should be called CVV: “Commitment & Veracity Verification.”

By Albert|2020-04-12T22:52:19-07:00February 2nd, 2020|

…That’s pretty clunky. But it might be a more accurate depiction of what SEO really is these days. We can keep the term SEO around for some aspects. Like those quick boosts that anybody can do. Change the alt text in your images, page titles, change some wording in your articles so they feature more keywords – it’s a simple process. Website builders have even condensed it down to a button – “Click here for SEO.” It’s low-hanging fruit. Just like the Hidden Keyword trick used in the early 2000’s. That’s when you would up your site with keywords in [...]