How to Use Snapchat in Marketing
Snapchat launched in 2011 and brought with it some fun new filters and new ways for people to connect. This led to other social media networks creating their own photo filters and new ways to share. Even though Snapchat has over 238 million daily users, it seems like not as many brands advertise on that as on other platforms. In 2018, only 28.3 percent of marketers used Snapchat, whereas 69.2 percent used Instagram for their marketing needs. The majority of Snapchat uses are Gen Z and Millennials, so if your target audience is in those generations, Snapchat marketing could be [...]
