People can discover and find Black-owned companies through Instagram and Facebook.
Businesses with Instagram Shops in the United States will also be able to declare themselves as Black-owned and show a “Black-owned” label.
Our world has rallied in defense of Black-owned businesses in the last year, and businesses have devised innovative ways to be noticed. Over 1.3 million Instagram posts in endorsement of “Black-owned” or “Black-led” businesses were made last summer and fall. In addition, the number of enterprises in the United States that are “Black-owned” or “Black-led” has climbed by more than half.
On Instagram, how do you mark your business as Black-owned?
To begin, go to “Edit Profile” and then “Business Diversity Info,” in which you can gain further insight about what it really means to be a Black-owned business. You’ll be taken to the “Diversity Info” page after tapping “Get Started.” Turn on the “Show Black-owned business label” option to display a “Black-owned” label on your company profile and product pages.
When you mark your organization as Black-owned, it may be promoted in locations like the Shop tab, making it more visible to potential customers.
It’s also critical for businesses to be able to represent themselves on all social media in a secure manner. Business accounts have complete access to anti-abuse, anti-spam, anti-inappropriate-comment, and anti-offensive-language features.
Find out about more Black-owned businesses.
Our community has told us that, in addition to supporting their favorite Black-owned organizations, they want to learn more about them. If you live in the United States, the “Black-owned” label will appear on the profile and product pages of any qualified firm that has self-identified.
To learn more about how Instagram can help your business, contact Seattle Public Relations today.