How to Use Social Media to Rebrand Your Business
If you’re continuously debating whether or not to rebrand, you probably need to make some changes to your image, and the easiest place to start is on social media.
Perhaps your old look no longer corresponds to your company’s changing image. Perhaps your existing branding style isn’t appealing to your target market. Maybe it’s time to give your brand a much-needed makeover. Rebranding occurs for a variety of reasons, and while it is inconvenient, it is necessary.
Your brand’s home is on social media. A professionally designed Instagram, Facebook, or Twitter page will immediately communicate to prospective clients who you are, what you believe in, your objectives, and how you want to be seen. If your brand doesn’t align with your beliefs, you won’t be able to achieve any of these goals.
It’s time for you to take the plunge and update your social media look. I promise you that the effort will be well worth it.
Create a social media strategy
This phase will necessitate a great deal of collaboration and planning. It’s time to think out your new brand’s why and how. A social media audit is an excellent location to start your social media journey. When auditing, Hootsuite suggests that you think about these points.
- What works and what doesn’t?
- Who are the people who are conversing with you?
- What social media platforms does your target audience use?
- How does your social media presence stack up against those of your competitors?
These points will assist you in orienting yourself and making the process of rebranding a little less daunting. It’s crucial to know how your present consumer base reacts to your current brand. This will provide you with the precise information required to determine what needs to be changed. Your analytics and data are collected by business pages on Instagram and Facebook, which you may access at any time.
Don’t plunge into a new image without first figuring out why your firm is altering its brand and carefully constructing a new image. Who knows, maybe your current client base is responding positively to your brand, and your problem is marketing or a lack of awareness of your demographics’ demands during your audit.
If you still believe you need to rebrand after reviewing your stats, it’s time to get to work.
Get some ideas for rebranding your social media accounts
Let’s be clear right off the bat: getting ideas and stealing content are not the same thing. It’s never a good idea to copy directly from other brands. Looking at brands with comparable business models, on the other hand, might inspire creativity and bring new ideas for your rebrand.
Look for firms that sell a similar product and have a similar aesthetic while looking for brands to inspire you.
When you’re examining other brands’ social media, look for what they’re doing well. Is their Instagram’s design resonating with their followers? Maybe they’re tweeting stuff that you’re not and getting a lot more engagement from their followers. Learning what these companies do well will help you figure out what you’re doing poorly.
The issue is that I assume you don’t want to blend in. No company wants to become barely distinguishable from the competition by copying their brand. When you look at your competitor’s social media account, you should see what they’re lacking.
One in a million, not one in a million, should be your brand. Determine how your rebrand will help your firm stand out. Take advantage of this opportunity to defy your customer’s expectations by creating something unexpected. It may take some time to figure out exactly what makes your company stand apart, but once you do, be sure to highlight it in your social media re-brand.
Consider Using A Digital Artist
There are a plethora of excellent digital artists willing to work on your social media presence.
Using an experienced artist to create a fresh social media style can help to reduce the load. Connecting and cooperating with someone who specializes in digital photography and branding may provide your company a unique viewpoint while also providing it a polished and professional appearance.
Let’s face it, not everyone is an artist, so having someone who can keep your social media from seeming like a disaster can be invaluable.
I understand what you’re thinking: this seems pricey. What’s the good news? It doesn’t have to be that that.
Sure, you can employ a top-tier, high-priced digital artist, but there are lots of up-and-coming freelancers seeking for a chance to demonstrate their abilities. They will usually charge less than a top-tier freelancing yet being just as talented.
Check out this website, which lists fifteen amazing places where you may locate freelance digital artists.
Remember to touch with Sh1ft to learn more about how we can assist you with your marketing needs.
Delete all of your social media accounts
So, you’ve figured out what your new brand will look like, what you’ll post, and why that’s the greatest step for your company.
What comes next? A fresh start.
It’s time to let go of everything associated with your previous brand. Everything. Yes, you read that correctly.
Your rebrand marks the beginning of a new chapter in the life of your company. You don’t want your customer to find something absolutely irrelevant to your new brand while going throughout your Instagram or Facebook. It can be off-putting or cause prospective customers to be confused about your brand. As a result, you’re better off starting over.
Create a post informing your present and potential customers that your social networking is about to be updated before deleting all of the material. Give them advance notice by announcing the launch of your new brand. Allow plenty of time for your customers to learn about the upcoming change so that no one is left in the dark.
Make sure to include any new links or redirects that your followers would wish to know about.
After you’ve cleaned up your social media, make a post welcoming your clients to your new page. In point five, we’ll go through this in further detail.
Check out this article on how pop artist Taylor Swift redesigned her image if you need an example of someone who was successful in creating buzz around their business by deleting their social media.
Gradually roll out your new brand
There’s no need to make up for your lack of social media presence by blasting your followers with a barrage of updates. I discuss the issues that arise when businesses post too frequently in my article 4 Do’s And Don’ts When Creating An Instagram Ad.
When you’re just starting out, it’s easy to fall into the trap of over-posting. It’s understandable that you wish to return to a state of normalcy.
You want to space out your posts and get your audience enthusiastic about your rebranding.
Making a publishing schedule ensures that you don’t upset your fans by posting too frequently. A posting schedule can also help you stay organized and on track, as well as offer you a clear idea of when your social media will be operational again.
Re-branding takes time and effort, but when done well, it can offer great results for your company. Allow your followers to absorb what you’re putting on their plates. I know it’s tempting to get overly enthusiastic about your new image.
Listen to feedback on your re-branding efforts on social media
Even if you’ve completed all of the preceding procedures, your work isn’t finished.
Make sure you’re paying attention to and responding to your followers’ input on your new look. After all, you’re primarily rebranding in order to increase audience engagement.
Don’t worry if your new look isn’t appealing to the bulk of your audience. It can take a little longer to reach the correct look, but at least you’ll be aware that further adjustments are required.
Customers like it when their worries and opinions are taken into account. It gives them the impression that they are important and valued members of your team, which they are.
Examine the feedback on your piece, or try creating an online poll or suggestion box where audience members may share their thoughts and ideas.
You might get a few duds, but you might also get some constructive critique that helps you improve your company.
Remember, Seattle Public Relations is a branding specialist. Contact us today!